Tower 3 Marketing’s principal Brendan McManus has over twenty years of experience developing and executing sales, marketing and communications initiatives with some of the most successful motorsports operations in North America.  His responsibilities have included but not limited to:

·   Sponsorship prospecting, acquisition and activation

·   Sponsor/customer relationship development

·   Organization of corporate hosting events

·   Team product merchandising

·   Development and directing of communication initiatives

·   Product licensing, driver, engine supplier and sponsor contract negotiation

·   Commercial department staff development

He has carried out these responsibilities with a variety of Fortune 500 corporations including Target Corp, Bell South Corp, Anheuser-Busch, Molson Coors Brewing, Coca-Cola USA, GE Corp, CDW Inc, Plantronics Inc, WESCO Distribution, Hewlett-Packard Co, Dell, Fuji Photo Film USA Inc, Honda USA, Toyota Motor Corp and Bridgestone/Firestone Corp.